Jittery Joe’s lands in more than 100 Lowes Foods stores

Jittery Joe’s Coffee is expanding its Athens-roasted lineup into more than 100 Lowes Foods locations across North Carolina, South Carolina and Georgia. The move puts the regional coffee brand in front of more Southeast grocery shoppers and deepens its retail presence.

Why it matters: - The launch puts Jittery Joe’s Coffee in a much larger grocery channel across three Southeast states. - More than 100 Lowes Foods locations will now carry the brand, expanding access to an Athens-roasted coffee line built around regional identity and collaborations. - The deal gives Lowes Foods shoppers more local and specialty options in stores that already emphasize regional products.

What happened: - Jittery Joe’s Coffee launched its coffees and cocoa at more than 100 Lowes Foods locations in North Carolina, South Carolina and Georgia. - The products are available now at participating stores. - The rollout includes Pete’s Groovy Brew in whole bean and ground versions, Tour de Force ground coffee and single-serve instant packets, Café de Olla, Widespread Panic Up All Night Coffee and Pete the Cat Hot Cocoa.

The details: - Jittery Joe’s roasts the coffee in Athens, Georgia. - The lineup highlights the company’s roasts and collaborations tied to Athens’ artists, musicians and creative culture. - Jittery Joe’s opened next to Athens’ 40 Watt Club in 1994. - The company has grown from a coffeehouse into a retail and wholesale business with cafés in Georgia and customers nationwide. - Jittery Joe’s roasts to order at its Athens facility using beans sourced from producers around the world. - Newsweek named Jittery Joe’s one of its Best Premium Coffee Brands of 2026. - Lowes Foods was founded in North Wilkesboro, North Carolina, in 1954. - The grocer operates across the Carolinas and Georgia and focuses on supporting local businesses and regional products. - Product selection may vary by store.

Between the lines: - The launch pairs two regionally minded brands with overlapping customer bases. - Jittery Joe’s gains broader shelf space without leaving its local-brand positioning behind. - Lowes Foods adds a coffee line with strong place-based branding and built-in cultural tie-ins.

What's next: - Jittery Joe’s products will remain on shelves at participating Lowes Foods locations. - Shoppers can check Lowes Foods online to find the nearest store. - Jittery Joe’s is directing customers to its website and Instagram for more information and updates.

The bottom line: - Jittery Joe’s is turning its Athens identity into a wider Southeast retail play, one grocery aisle at a time.